Salon and Spa Text Message Marketing Strategies

by Michael Armstrong · 2 comments

Salon and Spa Text Message Marketing Strategies

The best salon SMS marketing strategies focus on people, and spa text marketing strategies are exactly the same. Both are in the business of helping people look and feel their best, and a text message marketing strategy that plays off that basic premise is sure to be a successful one.

Do you have a Mobile Marketing Strategy for your Salon?

There are many text message marketing strategies out there, used by many different types of businesses and retailers. But salons and spas are there to help people look great, and their text message strategies can help to accomplish this goal.

An important part of beginning an SMS marketing campaign is to obtain cell phone numbers from willing customers. How can you accomplish this in the best way possible? One strategy that is successful is to create a QR code that is displayed prominently around your salon and/or spa. For instance, a QR code on each of your mirrors is sure to catch the attention of your customers as they spend time at your business.

Post the QR code along with a message such as this: “Scan to find out how to receive coupons for your next visit.” When a client scans the code with their smartphone, they are given the opportunity to opt in to your text messaging service and receive coupons and other promotions to redeem at their next appointment.

Text Message Marketing Training for Salons Seattle


Some clients will not have smartphones, but you can still obtain their cell numbers by advertising a keyword and your salon’s special code for text messages. For example, on each of your stylists’ business cards, print the keyword and the code. “Text BEAUTY to 55555 for special offers and salon news.” Once a customer does this, they receive a text message back thanking them for their business, and you have their cell number to send out the offers and news in the future.

SMS text messaging is a great way to increase customer awareness and loyalty. Sending out periodic news about the latest goings on at the spa keeps your clients in the know and makes them feel part of your business. Do you have a new aesthetician? Let your clients know about it by sending out bulk SMS messages telling them about the new employee and offering a special discount for booking an appointment with the new person. Are some great new products soon to be unveiled at your salon?

Clients who are into buying salon quality products will appreciate the fact that you let them know about the new stuff. Along with announcing the new products, bring in the clients with a tempting offer to get them to purchase the products and try them out.

Two of the Best SMS Text Message Marketing Companies for Salons and Sap’s are:

Make your clients feel valued and appreciated by sending out SMS polls. One strategy is to send out a poll to clients who have recently responded to a new product message by purchasing some. Ask those clients how they like the product by having them rate it.

Ask them if they would recommend the product to a friend. These polls help you to know which new products are worth keeping around, and which ones aren’t. Your clients will feel that you value their opinion, and their loyalty to your business will increase.

The most popular text message marketing strategy among spas and salons is the use of text message reminders. Sometimes people forget their appointments and don’t show up, and this is the nature of the business. As a salon or spa owner, you can cut down on these missed appointments by utilizing text message reminders.

These reminders can be set up to go out automatically to scheduled clients, and can even be sent out an hour before appointments if desired. This does greatly reduce the number of no shows. When a no show does happen, SMS messaging can help you cover the time by allowing you to instantly send out a “Last minute opening” text to your clients. Invariably, there will be someone who wants to take you up on it.

If you’re a salon or spa owner who hasn’t yet discovered the value of SMS message marketing, you have nothing to lose by starting a campaign. Reach your clients wherever, whenever.



Seattle Mobile Marketing is taking off in popularity.  Salon and Spa owners in Seattle should start to look into mobile marketing strategies including:

  • SMS Text Marketing
  • Mobile Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are a variety of of Seattle mobile marketing companies, but before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

If you own a salon in Seattle WA, take advantage of our FREE SEATTLE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Seattle Mobile Marketing Video Training

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Categories: Bulk Text Marketing Mobile Coupons QR Codes Salons Short Codes SMS Marketing Spas Text Marketing Text Marketing Companies Text Marketing Platforms Text Marketing Resellers Text Marketing Services Text Marketing Software Text Message Marketing

Jack Haber December 26, 2012 at 9:25 am

I want to use text message marketing so I can sms salon clients spa discounts and other free offers. These mobile marketing strategies and training are what I was looking for.

Michael Armstrong December 31, 2012 at 3:37 pm

Thanks for the comment. Make sure you sign up for our free video training. You can even sign up with Tatango or Trumpia for free to review their text marketing software. I highly recommend both companies.