Retail Mobile Marketing Strategy

by Michael Armstrong · 1 comment

Retail Mobile Marketing Strategy

Retailers Need a Mobile Strategy, an SMS Text Marketing Strategy and even a Mobile Website Strategy

A good retail mobile marketing strategy in Seattle is a must in today’s increasingly mobile society. Consumers are quickly growing more and more technology savvy, so establishing a mobile presence will help you be sure that your retail business is able to keep up in a mobile world.

Mobile marketing caters to the growing numbers of consumers who are using mobile devices. Consumers are using their smartphones for more than just communicating—they are using them for product research, searching for local businesses, comparing prices and purchasing products. If your retail business has no mobile presence yet, chances are you are missing out on business because of it.

Establishing a mobile strategy is not hard with the help of a mobile marketing software company like Tatango. Companies like Tatango offer help with mobile websites, SMS marketing, mobile apps and QR codes. If you are lost when it comes to mobile marketing, the experts at Tatango can help you get started.

A great place to start is with a mobile website. A mobile website is an important part of any mobile marketing strategy, because it gives mobile consumers a place to find you and view information about your business.

Regular websites, meant for desktop or laptop viewing are not optimized for mobile and can be difficult for mobile consumers to navigate and view. A regular website becomes a frustration when a mobile viewer tries to access it. Make sure your business isn’t turning off mobile consumers by having a site they can view optimally.

Mobile Marketing Training for Retailers

Once you have established a mobile website, QR codes are a great next step and can serve to lead consumers to your website. QR codes, or quick response, are meant to engage and invite customers. Placement of QR codes is important, and you will want to focus on putting them where they will be easily spotted.

Phone book ads, flyers, posters and other signage are great places to put QR codes. Once a consumer scans your code, one strategy is to have the code lead them to your mobile website where they can obtain your address, phone number, hours. Some retailers include driving directions and a “click to call” button to make it as convenient as possible for potential customers to contact them.

You’ve probably heard the saying, “There’s an app for that,” and it’s not that far from the truth. Another good mobile marketing strategy for any business is to have an app. This app can be anything you want it to be. It can be a game which complements the products in your store, or it can be a series of product demonstration videos. Anything you can dream up can become an app. Mobile app developers at ShoutEm  and other mobile marketing companies are good at taking your vision and turning it into a mobile app.

Perhaps the simplest form of mobile marketing is SMS text messaging. By utilizing texting, the most popular form of communication today, you can establish and keep contact with your customers. SMS marketing can be used to send out mobile coupons and promotions to your customers. It can also be used to get customer feedback through SMS polls. You can keep your customers in the know by sending business updates and/or product information via text message newsletters.

Whatever mobile marketing strategy you use, the most important thing is to start. Don’t let your business be left behind. Mobile marketing is here to stay.



Mobile Marketing in Seattle WA is taking off in popularity.  Retailers in Seattle Washington should start to look into a mobile marketing strategy such as:

  • Text Message Marketing
  • Mobile Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are quite a few of Seattle mobile marketing companies, however before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

If you own a retail store in Seattle, take advantage of our FREE SEATTLE WASHINGTON MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Seattle Mobile Marketing Video Training

QR Code - Take this post Mobile!
Take advantage of QR Code Marketing Strategies!  Scan this QR code to take this post mobile!  Does your mobile marketing strategy include QR codes?

Categories: Bulk Text Marketing Local Mobile Marketing Mobile Marketing Mobile Marketing Agencies Mobile Marketing Companies Mobile Marketing News Mobile Marketing Software Mobile Marketing Strategies Mobile Marketing Tools Mobile Marketing Training QR Codes Retail SMS Marketing Text Message Marketing

Paul Doran December 26, 2012 at 11:36 am

I am in seattle, and am in the retail game. So much business comes in through text messaging that I want to get a piece of it. I’ll give this training a whirl, it will help me send out promos and get more business.