Mobile Websites for Retailers

by Michael Armstrong

Retail Mobile Marketing is Here

Mobile Marketing for Retailers SeattleMobile websites for retailers in Seattle are showing faster growth and more use among U.S. smartphone users than mobile apps. This is according to The Nielsen Company, which provides retailers around the world insight into what consumers are buying.

Neilsen has 5,000 volunteers who are helping them with their mobile research. This research showed that during the 2011 holiday season, the top mobile apps and retail websites combined were successful at reaching almost 60% of smartphone users. This means that the majority of smartphone users made purchases with their mobile device.

Nielsen projects that as smartphone use continues to grow, so will mobile shopping. This is especially good news to retailers who have optimized their websites for mobile use. If your retail site is not mobile friendly, it’s clear that doing some mobile website development will also optimize your business.

Nielsen’s research and analysis of smartphone use in the U.S. also illustrates that smartphone users are using more mobile websites than mobile apps. They found that the mobile website for is the most popular mobile website of all. Research showed that among both males and females, smartphone users prefer mobile websites for retailers over mobile apps. Nielsen surmises that retailers should look at their business as having multiple channels, including online and mobile shopping, as well as brick-and-mortar stores.

Retail Mobile Marketing Training

All of this research shows unequivocally that retailers with mobile friendly sites are going to do better in the long run than those without, especially as mobile shopping increases in the coming years. Making your retail site accessible to smartphone users is a move that can only help expand your bottom line.

Content that has been optimized for a desktop experience doesn’t translate well to a mobile experience. Everything must be scaled down so that it can be viewed on a smaller screen. A mobile user can view a desktop site, but it means constantly pinching and zooming on the screen in order to see everything. A mobile website caters to the mobile user, keeping them from becoming frustrated with and leaving a desktop site.

Creating a mobile website is not as difficult as it may seem. There are many online services out there who can quickly optimize your existing website for smartphone users, making a mobile friendly version of it very quickly. Many of these providers will do it for free, making it a viable option for any retailer looking to engage the mobile buyer. These providers also offer paid services which allow you to customize your mobile website to a greater degree.

Take a look at Dudamobile.  They offer several retail mobile website options that are fast and affordable options for any retailer.

Retail Mobile Website Builder

Some retailers are interested in making this optimization on their own, and that’s an option. But for those with little to no understanding of HTML, you are probably better off hiring a mobile website designer or a mobile website developer. A mobile website designer is well versed in the ins and outs of mobile web and can get it done right, to your specifications, the first time.

There are several outsourcing websites online where you can outsource your retail mobile website at a fraction of the cost of hiring a location mobile website designer.   Take a look at Odesk or Elance.



Mobile Marketing in Seattle WA is taking off in popularity.  Retailers in Seattle need to research mobile marketing strategies like:

  • SMS Text Marketing
  • Mobile Apps
  • Mobile Websites
  • Mobile Advertising

There are a large number of mobile marketing companies in Seattle Washington, however before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

If you own a retail store in Seattle, take advantage of our FREE SEATTLE WASHINGTON MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Seattle Mobile Marketing Video Training

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