Retail Mobile Strategies, Trends and Insights

by Michael Armstrong

Retail Marketing StrategyRetail stores of all shapes and sizes are launching mobile marketing campaigns are integrating different forms of mobile marketing strategies into their marketing plans.

Even the old school retail marketing gurus are saying that mobile will change retail marketing forever.

Just like most new marketing strategies, the larger retailers are the first to get their hands dirty and prove that this new form of marketing drives retail sales and profitability.

What we are seeing now is that the middle market retailers and even the cutting edge small retail stores are not only taking advantage of mobile marketing strategies, but they are showing large returns on their investments in mobile.

Does your retail store have a mobile marketing plan?  Im sure you’ve at least considered it but have you acted?

The proof is in, Mobile Works for Retail.  Now its just a matter of when your going to start using it!

Below Ive included a number of retail mobile marketing related articles and news from around the web for your reading pleasure.

Experiential marketing: shaping the future face of retail – Marketing Week

Experiential marketing: shaping the future face of retail Marketing Week – Because national brands are available in every city and on the internet, the new stars will be the retailers that become a destination and offer a social experience which is pleas …

Retail strategies for all platforms – Marketing Week

Marketing Week – Retail strategies for all platforms – Marketing Week – Marketing Week (MW): What channels are you using for commerce? Rob Worthington (RW): Office Shoes is primarily known for its stores and concessions- there are about 150 outlets. Ecommerce …

The Future Of E-Commerce For Small Businesses – Forbes

The Future Of E-Commerce For Small Businesses Forbes IBMs Digital Analytics Benchmark survey recently showed that online shopping on Thanksgiving and Black Friday was up over 14 percent versus 2011, with 24 percent of consumers using a mobile device t …

Mobile commerce

http://www.wikipedia.org/wiki/Mobile commerce

choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.” … Mobile marketing and advertising: Mobile marketing …

Specialty Retailer Tillys Rolls out Mobile Commerce App, Powered by MicroStrategy Alert – News for Yuma, …

By integrating with a retailers customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features.

App-and-mortar economy: Retail apps usage surges 525% – Marketing magazine Australia

Marketing magazine Australia – App-and-mortar economy: Retail apps usage surges 525% Marketing magazine Australia – Retailer apps indexed well above the general shopping category, which was broken down into five sub-categories: retailer apps, price comparis …

Why and how retail brands need to embrace mobile marketing – Fourth Source

Fourth Source – Why and how retail brands need to embrace mobile marketing Fourth Source – Retail is an industry that has recently been in the news for all the wrong reasons in the UK as high street retailers continue to struggle. With bleak economic condit …

Screen out the silos: keeping marketing simple – Retail Digital

Screen out the silos: keeping marketing simple – Retail Digital – As retailers have continued to see a boom in web-based sales over the past year, much attention has been drawn to how they cope with the constantly changing nature of consumer shopping habit …

Retail Marketing Tweets

 

marketing_101

[Infographic] Must Attend Retail Events of 2013 http://t.co/0h6EZg0LLF

Thursday, March 14, 2013 10:38:25 AM

C_P_Randall

#brands Morrisons is late to the online party but could reap mobile rewards http://t.co/WhxM8wgz8b #marketing

Thursday, March 14, 2013 9:59:28 AM

dhutson

Study: Mobile marketing is better on tablets. http://t.co/unZOqkTjGv

Wednesday, March 13, 2013 9:50:17 PM

citgroup

43% of middle market retailers are becoming more active in mobile marketing. – http://t.co/YB0kKV6Vzi

Wednesday, March 13, 2013 4:40:56 PM

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