Mobile Marketing Strategies

Retail Mobile Marketing is Here

Mobile Marketing for Retailers SeattleMobile websites for retailers in Seattle are showing faster growth and more use among U.S. smartphone users than mobile apps. This is according to The Nielsen Company, which provides retailers around the world insight into what consumers are buying.

Neilsen has 5,000 volunteers who are helping them with their mobile research. This research showed that during the 2011 holiday season, the top mobile apps and retail websites combined were successful at reaching almost 60% of smartphone users. This means that the majority of smartphone users made purchases with their mobile device.

Nielsen projects that as smartphone use continues to grow, so will mobile shopping. Continue Reading

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