Retail stores of all shapes and sizes are launching mobile marketing campaigns are integrating different forms of mobile marketing strategies into their marketing plans.
Even the old school retail marketing gurus are saying that mobile will change retail marketing forever.
Just like most new marketing strategies, the larger retailers are the first to get their hands dirty and prove that this new form of marketing drives retail sales and profitability.
What we are seeing now is that the middle market retailers and even the cutting edge small retail stores are not only taking advantage of mobile marketing strategies, but they are showing large returns on their investments in mobile. Continue Reading
Categories: Mobile Marketing News
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Is your business taking advantage of email marketing as part of your overall marketing plan?
Email marketing strategies are changing rapidly and you need to make sure you are integrating mobile marketing into your email marketing plans.
Did you know that in the last 2 years email open rates on mobile phones has increased by over 300% and more emails are opened on mobile phones than on computers? Do you know if your emails are mobile phone friendly emails?
If most people are opening your emails on their phones you need to make sure that your making things easy for your readers. Continue Reading
The long lasting debate has been, should I build a mobile app or should I build a mobile website?
There is no clear cut answer to this question. It really depends upon your over all mobile marketing strategy. Its quite possible that your business could need both a mobile website and a mobile app.
Recent mobile marketing statistics do show that consumers are spending more and more time using apps as compared to mobile websites but again, its up to you to determine your long term marketing goals and make a final determination that is a fit for your specific business. Continue Reading
Mobile marketing is on the rise, and rising with it is a particular type of marketing that blurs the boundaries between the digital and physical world. I give you – QR codes. These 2 dimensional bar codes are proving to be the catalyst of some of the most innovating and engaging marketing efforts to-date.
A recent survey by Strongmail found that, out of all those businesses that reported they used some form of mobile marketing, more than half were using QR codes. The reason is simple. They’ve already encountered massive success in Japan and their trip to the top in the rest of the world has begun. Continue Reading
Categories: QR Codes
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